PFM values your privacy. The role of privacy in our services, what steps PFM has taken to ensure privacy and what we do to protect your personal information can be found on this page. 


We give everyone the opportunity to unsubscribe from their MAC address. After that, your MAC address will no longer be included in the statistics we make for our customers. 

Why measure?

PFM offers Wi-Fi analytics to customers which provides additional insight to people counting. As a result, our customers are able to understand the routes consumers take, how long they stay and how often they visit. This creates value by being better informed when making business decisions such as marketing spend, leasing strategies and retail mix.   

What personal information is being processed?

Wi-Fi is available to every Smartphone, they identify themselves to the networks via their MAC address. Our Wi-Fi sensors detect the presence of this MAC address and anonymises it by encription immediately after detection, ensuring a personal link to individuals is impossible.  

Can I review the privacy protocol?

We have created a privacy protocol. You can inspect or print at any time.

What data do our customers receive?

Our customers only receive access to aggregated and anonymous data. Information such as numbers, duration of stay and walking routes.  

I do not want to join (Opt-out), how do I do that?

You can choose to always turn off your Wi-Fi, but you can also unsubscribe, so we do not include your (encrypted) MAC address in our analysis. 

Where can I find this information?

Android: Settings, About Phone, Status, Wi-Fi Mac address

iPhone: Settings, Info, Wi-Fi address