DATA SCIENCE

At PFM, everything is about combining and applying data in and around physical stores, shopping centers, stations and shopping streets. Different data specialists work with a wide range of qualitative (social behavior) and quantitative (visitor numbers) data from off-line channels.

We can support you in analyzing your figures. Whether it's an extensive report where you want to calculate the ROI of a campaign or discover the opportunities in the market as an entrepreneur. We also provide ad hoc reports for quick insights and last minute decisions.

We use the measurements we do in inner cities and the knowledge we have built over the years (City Traffic). We can also provide you with industry-level insights we determine in cooperation with you (PFM Index). These data are available to you without having to invest in measuring equipment or long-term contracts.