The Commonwealth Games
The Commonwealth Games are a multi-sport event held every four years and involve the member states of the Commonwealth of Nations and its overseas territories. The Commonwealth Games now involve between 4,500 and 5,000 athletes, making them the second largest sporting event in the world after the Summer Olympics. This year, the Games will be held in Birmingham from 28 July to 8 August, bringing an exponential increase in crowds to the British city.
PFM stands for People Flow Management and we specialise in delivering actionable data insights that translate into business performance improvements.
As footfall data experts, we will provide insights into the impact of the Games on Birmingham and the surrounding area.
If you would like to access our data and check how your business is doing in maximising this amazing opportunity, please do so via the PFM index data link below - after all, you can’t manage what you can’t measure!