INSIGHTS IN INSTORE PERFORMANCE ON A DAILY BASIS
Daily insight into store performance ensures that staffing and marketing are better adapted to the visitors of the Asics shops. Measuring not only the visitors but also the number of receipts and conversion rate.
Asics next Performance and Lifestyle, also focuses on finding and developing innovative, health-oriented products. And that quite literally fits the motto of ASICS: Anima Sana In Corpore Sano, which means a Healthy Mind in a Healthy Body. ASICS tries to make practicing sport as safe and healthy as possible and therefore is constantly looking for innovations in the field of -health Innovation-. All Asics stores in Europe are equipped with the PFM SD-06 stereo detectors to register the visitor counts precisely.
All Asics stores in Europe are equipped with the PFM SD-06 stereo detectors to accurately record the number of visitors. Asics wanted to not only measure the number of visitors, but also access to number of receipts and conversion rate. With the aim to better align staffing and marketing. Asics get weekly access to the web portal. Thanks to the inclusion in the Business Intelligence environment very reliable data can be accessed, making it easy to get a better overview of store performance and anticipate for future events.