TECHNOLOGY

TECHNOLOGY

 

Many clients Key Performance Indicators are based on footfall statistics. Effective management demands a monitoring system of the highest quality. PFM Footfall Intelligence offer systems to count and track people movement in any indoor or outdoor situation. The information provided supports our customers in making key operational and strategic decisions. Whether you operate an individual outlet, a retail chain or an entire Shopping Centre, PFM can supply a total package to meet your every requirement. The options range from a simple battery-powered infrared system to a combination of IP cameras and state-of-the-art laser technology.

Flexible Solutions

PFM Footfall Intelligence is the only specialist offering a full range of counting devices, e.g. laser, radar, thermal, stereo/mono video and 3D infrared cameras and horizontal infrared beams. This enables us to provide the most suitable solution for each count area, taking into account variable operating environments. Alongside many exclusive proprietary components developed in-house, we use the very best OEM products and we continually review the market to ensure we stay at the forefront of the counting industry. PFM then adds unique technological expertise to ensure full compatibility and seamless integration.

Wireless Solutions

We offer wireless solutions for use in individual outlets or entire Shopping Centres. They are ideal in situations in which it would be difficult or impossible to install a wired system, such as in an historic building or a top-end modern design environment. The radio modules have an extensive transmission range.

TELPUNTEN

EXAMPLE COUNTING TECHNOLOGIES

 

DATA

DATA MANAGEMENT

To get the most out of your PFM equipment, we can offer you a flexible range of reporting tools. We make sure that your data is always safely transmitted and checked daily for any discrepancies.

We offer different ways to manage your data streams. You can use your own systems and reporting tools, we then connect you to our API (Application Programming Interface). You can also use our comprehensive retail dashboard, making it easy and fast to report all kinds of data. If you have specific requirements we can customise to your needs.

The PFM mission is to support and improve your business by helping you to optimise your return on investments. We believe that combining different data streams gives you new insights that can help you run your business better, now and in the future. To provide you with the best data available, we have developed a professional API so you can easily access and import data into your own systems for in-depth analysis.

Consistently accurate data is the vital basis of any good counting system, and the quality of the data management is key.  We provide, as standard, a daily data check where we thoroughly review all data received and look for anomalies. If we have any concerns, these are raised directly with our customers and followed up with an engineering call out, if required. With all our agreements, we promise you a proactive outage policy and minimal downtime.

 

PFM ADVANTAGE

 

PFM Advantage

Our software enables you to produce a full report in seconds. The modular package can be configured on a client by client basis and can be expanded at any time. From simple footfall statistics to a detailed overview with routing, visit duration, hotspots and queue management, the choice is yours. A clear user interface helps you to gain full information about every aspect of your operation. The web-based system is fully secure (log-in by authorised users only) and is fully configurable. PFM Advantage is the very best footfall analysis software available today.

We have recently added four new Key Performance Indicators to offer additional information which, until recently, could only have been gathered through observation and consumer surveys: Visit Duration, Visit Frequency, Unique Visitors and New Visitors. Our systems also allow you to monitor trends and location-specific aspects, such as the weather and local events which attract large numbers of people to the area. 

 

 

DATA SCIENCE

We offer different ways to manage your data streams. You can use your own systems and reporting tools, we then connect you to our API (Application Programming Interface). You can also use our comprehensive retail dashboard, making it easy and fast to report all kinds of data. If you have specific requirements we can customise to your needs.

The PFM mission is to support and improve your business by helping you to optimise your return on investments. We believe that combining different data streams gives you new insights that can help you run your business better, now and in the future. To provide you with the best data available, we have developed a professional API so you can easily access and import data into your own systems for in-depth analysis.

Consistently accurate data is the vital basis of any good counting system and the quality of the data management is key.  We provide, as standard, a daily data check where we thoroughly review all data received and look for anomalies. If we have any concerns these are raised directly with our clients and followed up with an engineering call out if required. With all our agreements we promise you a proactive outage policy and minimal downtime.

 

 

 

REPORTING

SERVICE

 

Full Service

We have installed in excess of 40,000 footfall systems worldwide and we are extremely proud of our long track record. Our success guarantees our continuity, which means that all clients can rely on full and attentive after-sales service.

PFM Footfall Intelligence is category leader for quality management, data accuracy and reliability. We have been ISO 9001-certified since 1995 and have achieved Safe Contractor status continuously over the same period. PFM aims to reach 100% (+/- 2%) accuracy, on a consistent basis, for all time periods and visitor density levels in all weather and lighting conditions throughout the year.

The provision of consistently accurate data from every counting device is subject to a daily check by our Data Management Team. This allows us to identify potential data issues in advance and respond quickly in order to maintain the integrity of the reported data.

PFM Footfall Intelligence provides full maintenance support for its systems that includes preventative on-site service visits. In our experience, it is essential to properly maintain a footfall system in order to ensure its operational efficiency and the validity of the data supplied.

Our Service Department offers Global coverage through our network of partners and agents. Our staff have considerable experience working in the retail environment and are on call around the clock to solve hardware and software problems on-site.

Data Driven 

We are constantly monitoring the quality of your data to detect, diagnose and prevent data loss. We take responsibility for the end to end process, from the start of a project right through to the day-to-day support of your fully operational PFM system. At PFM Footfall Intelligence, the secret to a successful partnership with our clients is that the work really starts when the installation is complete. We will be with you every step of the way to ensure that you maximise the benefit of owning a PFM system, and that the system provides consistently accurate data. 

Remote Optimisation

As part of our continually evolving support package, we have introduced Remote System Audits to ensure that every system detector is guaranteed to be accurate, not only on day one, but throughout the life of the system. To ensure a completely transparent relationship with our customers, we will provide the validation videos to our customers, once the audits are complete. 

 

System Management

  • All data transferred on behalf of our customers is encrypted. 
  • PFM offers cabled or wireless systems to suit any installation circumstances.  
  • Flexibility is paramount.  Whatever your needs as far as equipment and support is concerned, PFM will have a solution for you.  

USP’s 

1. Dedicated Account Manager for every customer

2. +/- 2% inaccuracy 

3. Annual Preventative Maintenance visit 

4. Remote System Audit 

5. Choice of support contracts to suit individual customer requirements 

6. Custom-made SLA 

7. 24/7 support (automated system monitoring)

8. 24/7 we keep an eye on your system via email and text alerts 

 

 

 

CASES