Footfall is one of the most important KPI’s for most retailers and shopping centre owners. With the PFM INDEX we are able to benchmark our footfall numbers not only with our competitors, but also within our portfolio. In order to get real insights on the performance of a specific location, it is key to understand the context of a shopping centre.
We found a great way to combine footfall numbers with local insights from the centre management teams. Together with the PFM Index and City Traffic Index we are now able to benchmark our data and deliver actionable insights that help us understand shopper behaviour in your shopping centre and for your portfolio.