Retail is on the move. Together with our partners, PFM measures footfall data on the streets and on the internet. Data on the actual shopping behaviour of (potential) customers has become indispensable. This data is made accessible by PFM solutions for more and more retailers. With our in-store analytics we will help you to get insight in the number of visitors and understand shopping behaviour.
Companies like Lush and Vision Express already have the knowledge and expertise in-house and can make smarter choices based on visitors analysis. PFM develops it’s systems in-house or with selected partners, so efficiency and reliability go hand in hand. For every store we have special techniques and suspensions so they are 'almost invisible'. Besides people counting systems, PFM offers more turnkey solutions like infrared sensors, Wi-Fi and Bluetooth.
Get insights in:
- Number of visitors
- Number of unique visitors
- Number of visitors vs. passers (Capture Rate)
- Average transaction value
- Number of items sold per customer
We do not just count the visitors in your store, we can measure the number of passers who walk through the street or through the mall. By comparing these numbers with your own footfall data, you get insight into your "Capture Rate”. The Capture Rate can help you get insight in the attractiveness of your store.
We can also compare these numbers with the online surf behaviour in the same period. By analysing on and offline customer behaviour we get the total picture of the customer journey. Our research is focussed on footfall data in physical stores and in shopping streets. We look at the customers shopping behaviour
Customer Journey Index
The Customer Journey can also be mapped. Do consumers prefer to buy online or offline? What is the main point of contact? What other competitors do they consider? PFM's Customer Journey Index will answer these questions.