Empowering C&A staff planning
Retail
Retail
Visitor data
Visitor data
Store staff planning
Store staff planning
The challenge
In the early '90s, C&A sought a solution: how to best utilise visitor data to enhance store staff planning and guarantee an optimum customer experience.
Our approach
By integrating footfall counters, C&A could accurately map visitor numbers, improving daily operations and enhancing the customer experience.
Deployment of PFM footfall counters
We equipped over 1,500 of C&A's European stores with our state-of-the-art footfall counters, ensuring accurate visitor number counting.
Deployment of PFM footfall counters
We equipped over 1,500 of C&A's European stores with our state-of-the-art footfall counters, ensuring accurate visitor number counting.
Centralised data collection
All visitor data was channelled to the C&A headquarters in Düsseldorf, providing a centralised perspective for strategizing staff planning.
Centralised data collection
All visitor data was channelled to the C&A headquarters in Düsseldorf, providing a centralised perspective for strategizing staff planning.
Daily reporting
Store management received daily reports detailing visitor numbers. This real-time data was pivotal in making immediate staff planning decisions.
Daily reporting
Store management received daily reports detailing visitor numbers. This real-time data was pivotal in making immediate staff planning decisions.
C&A
Harnessing the synergy of PFM's footfall counters, we've paved the way for C&A, a fashion retail titan, to optimise staff planning and amplify their customer experience across Europe.
Harnessing the synergy of PFM's footfall counters, we've paved the way for C&A, a fashion retail titan, to optimise staff planning and amplify their customer experience across Europe.
1500+
stores in europe
4
decades of trust
C&A
Harnessing the synergy of PFM's footfall counters, we've paved the way for C&A, a fashion retail titan, to optimise staff planning and amplify their customer experience across Europe.
1500+
stores in europe
4
decades of trust
Empowering C&A staff planning
Empowering C&A staff planning
Retail
Retail
Retail
Retail
Visitor data
Visitor data
Visitor data
Visitor data
Store staff planning
Store staff planning
Store staff planning
Store staff planning
In the early '90s, C&A sought a solution: how to best utilise visitor data to enhance store staff planning and guarantee an optimum customer experience.
Our approach
By integrating footfall counters, C&A could accurately map visitor numbers, improving daily operations and enhancing the customer experience.
Deployment of PFM footfall counters
Deployment of PFM footfall counters
Deployment of PFM footfall counters
Deployment of PFM footfall counters
Centralised data collection
Centralised data collection
Centralised data collection
Centralised data collection
Daily reporting
Daily reporting
Daily reporting
Daily reporting
"We match the PFM numbers with our sales data for a daily view of our conversion."
Mieke van Groningen
Marketing Director, C&A The Netherlands
"We match the PFM numbers with our sales data for a daily view of our conversion."
Mieke van Groningen
Marketing Director, C&A The Netherlands
"We match the PFM numbers with our sales data for a daily view of our conversion."
Mieke van Groningen
Marketing Director, C&A The Netherlands
"We match the PFM numbers with our sales data for a daily view of our conversion."
Mieke van Groningen
Marketing Director, C&A The Netherlands
1500+
1500+
stores in europe
stores in europe
4
4
decades of trust
decades of trust
The result
Through our collaboration, over 1500 C&A stores in Europe now have a data-driven edge. This system optimises staff planning and offers in-depth insights into store conversions.
This real-time data ensures C&A continues to make informed decisions that boost customer
1500+
stores in europe
4
decades of trust
1500+
stores in europe
4
decades of trust
The result
Through our collaboration, over 1500 C&A stores in Europe now have a data-driven edge. This system optimises staff planning and offers in-depth insights into store conversions.
This real-time data ensures C&A continues to make informed decisions that boost customer
1500+
stores in europe
4
decades of trust
More about C&A
C&A stands out as a pioneering fashion retailer, gracing Europe, Brazil, Mexico, and China. Committed to delivering affordable fashion without compromising on quality, they prioritise their customers, always striving for an unmatched shopping experience. With an evolving store design and a focus on modernity, C&A emphasises spacious layouts and top-tier customer service.
More about C&A
C&A stands out as a pioneering fashion retailer, gracing Europe, Brazil, Mexico, and China. Committed to delivering affordable fashion without compromising on quality, they prioritise their customers, always striving for an unmatched shopping experience. With an evolving store design and a focus on modernity, C&A emphasises spacious layouts and top-tier customer service.
More about C&A
C&A stands out as a pioneering fashion retailer, gracing Europe, Brazil, Mexico, and China. Committed to delivering affordable fashion without compromising on quality, they prioritise their customers, always striving for an unmatched shopping experience. With an evolving store design and a focus on modernity, C&A emphasises spacious layouts and top-tier customer service.
More about C&A
C&A stands out as a pioneering fashion retailer, gracing Europe, Brazil, Mexico, and China. Committed to delivering affordable fashion without compromising on quality, they prioritise their customers, always striving for an unmatched shopping experience. With an evolving store design and a focus on modernity, C&A emphasises spacious layouts and top-tier customer service.