The importance of footfall data to Hans Anders
Retail
Retail
Footfall data
Footfall data
The challenge
The Hans Anders Retail Group's desire for continuous development and growth includes a high demand for data and insight. All developments in the shops are benchmarked against statistics. This is where we come in.
Our approach
Measuring means knowing
Footfall counting
To gain more insight into visitor data, we installed footfall counting systems in all Hans Anders stores.
Footfall counting
To gain more insight into visitor data, we installed footfall counting systems in all Hans Anders stores.
Analyse the data
To understand the data, we helped analyse and interpret it after collection.
Analyse the data
To understand the data, we helped analyse and interpret it after collection.
Sharing best practices
We shared best practices on how to use this data to understand statistics such as conversion and optimise workforce planning.
Sharing best practices
We shared best practices on how to use this data to understand statistics such as conversion and optimise workforce planning.
Hans Anders
Since its foundation in 1982, Hans Anders has looked at the optical market differently and has shaken up the industry. Today, Hans Anders has more than 600 stores and continues to grow.
Since its foundation in 1982, Hans Anders has looked at the optical market differently and has shaken up the industry. Today, Hans Anders has more than 600 stores and continues to grow.
600+
stores & counting
10+
strong relationship
Hans Anders
Since its foundation in 1982, Hans Anders has looked at the optical market differently and has shaken up the industry. Today, Hans Anders has more than 600 stores and continues to grow.
600+
stores & counting
10+
strong relationship
The importance of footfall data to Hans Anders
The importance of footfall data to Hans Anders
Retail
Retail
Retail
Retail
Footfall data
Footfall data
Footfall data
Footfall data
The Hans Anders Retail Group's desire for continuous development and growth includes a high demand for data and insight. All developments in the shops are benchmarked against statistics. This is where we come in.
Our approach
Measuring means knowing
Footfall counting
Footfall counting
Footfall counting
Footfall counting
Analyse the data
Analyse the data
Analyse the data
Analyse the data
Sharing best practices
Sharing best practices
Sharing best practices
Sharing best practices
We value 'measuring is knowing', PFM's data is very important in this regard.
Karin van den Oever
CRM Manager, Hans Anders
We value 'measuring is knowing', PFM's data is very important in this regard.
Karin van den Oever
CRM Manager, Hans Anders
We value 'measuring is knowing', PFM's data is very important in this regard.
Karin van den Oever
CRM Manager, Hans Anders
We value 'measuring is knowing', PFM's data is very important in this regard.
Karin van den Oever
CRM Manager, Hans Anders
600+
600+
stores & counting
stores & counting
10+
10+
strong relationship
strong relationship
5+
5+
countries where we're operating
countries where we're operating
The result
Since May 2013, PFM has been involved in Hans Anders' store concepts and all stores and new stores are equipped with PFM's footfall counting systems.
The data from these systems provides important insights that help Hans Anders make decisions about conversion and staffing, among other things.
600+
stores & counting
10+
strong relationship
5+
countries where we're operating
600+
stores & counting
10+
strong relationship
5+
countries where we're operating
The result
Since May 2013, PFM has been involved in Hans Anders' store concepts and all stores and new stores are equipped with PFM's footfall counting systems.
The data from these systems provides important insights that help Hans Anders make decisions about conversion and staffing, among other things.
600+
stores & counting
10+
strong relationship
5+
countries where we're operating
More about Hans Anders
From its inception in 1982, Hans Anders has been looking at the optical market differently and has shaken up the industry. Today, the Hans Anders Retailgroup has almost 400 Hans Anders shops in the Netherlands and Belgium, 40 Direkt Optik shops in Sweden and 180 shops in the rest of Europe, where they continue to grow. Hans Anders stands for growth and expansion with a focus on quality of products, staff and shop design. With traditionally low prices because that is what makes Hans Anders.
More about Hans Anders
From its inception in 1982, Hans Anders has been looking at the optical market differently and has shaken up the industry. Today, the Hans Anders Retailgroup has almost 400 Hans Anders shops in the Netherlands and Belgium, 40 Direkt Optik shops in Sweden and 180 shops in the rest of Europe, where they continue to grow. Hans Anders stands for growth and expansion with a focus on quality of products, staff and shop design. With traditionally low prices because that is what makes Hans Anders.
More about Hans Anders
From its inception in 1982, Hans Anders has been looking at the optical market differently and has shaken up the industry. Today, the Hans Anders Retailgroup has almost 400 Hans Anders shops in the Netherlands and Belgium, 40 Direkt Optik shops in Sweden and 180 shops in the rest of Europe, where they continue to grow. Hans Anders stands for growth and expansion with a focus on quality of products, staff and shop design. With traditionally low prices because that is what makes Hans Anders.
More about Hans Anders
From its inception in 1982, Hans Anders has been looking at the optical market differently and has shaken up the industry. Today, the Hans Anders Retailgroup has almost 400 Hans Anders shops in the Netherlands and Belgium, 40 Direkt Optik shops in Sweden and 180 shops in the rest of Europe, where they continue to grow. Hans Anders stands for growth and expansion with a focus on quality of products, staff and shop design. With traditionally low prices because that is what makes Hans Anders.